AppCard is a B2B online platform that enables merchants to retain customers through loyalty programs, analytics engines, rewards, and personalized offers. The platform’s setup requires no integration with the merchant's POS and takes less than 20 minutes. It allows businesses to view crucial amounts of data on a single dashboard, offering multiple cloud-based analytics and business intelligence reports. The AppCard smartphone and web-based applications increase stickiness, making offers more visible to customers and driving more customers into a merchant’s store repetitively. Founded in 2011, the company is headquartered in New York, United States.